Evolution of Smooth is now a famous and popular lip balm brand. This is despite the fact, that EOS has only been in business for only a relatively short period of time compared to some of its competitors in the lip balm industry. For example, companies such as Chapstix have been in business for almost a hundred years. Yet, EOS has managed to hopscotch in front of Chapstix in only a matter of years. The use of ingenious marketing and product design has created a unique product and successful marketing campaign that has put EOS lip balm as one of the most popular brands today.
The highly successful marketing campaign of EOS has been spearheaded by actively promoting the product via social media. Evolution of Smooth had hired fashion and beauty bloggers to sample and then writes about and reviews their line of lip balms. This helped spread the word about the brand and the company online. It soon essentially became Facebook viral and sales skyrocketed. EOS has also made some sponsorship at key events, which further helped with brand recognition. The fact that some celebrities now use EOS lip balm and are regularly seen with it, has also boosted sales of the product.
Evolution of Smooth has shook up the lip balm industry by changing both the packing of lip balms as well as adding new flavors to the balms. Before EOS hit the market, lip balm was only really found in the stick format similar to lipstick. EOS made an oval shaped balm like packaging that proved to be immensely popular. It also helped to differentiate the brand from competitors. In regards to flavors, EOS added additional flavors to lip balms such as strawberry, blueberry, vanilla and many more. Before EOS came out with new fruity and exotic flavors, there were only two different flavors available. These were mint and cherry flavored balms.