When I hear the words bold and bright, the first person I think of is makeup pioneer Doe Deere. Deere is known for being a force in the world of cosmetics and it’s all thanks to her strong beliefs about makeup and the major strides she’s been making when it comes to cosmetics. Deere knows what people want when it comes to makeup and she’s delivering it. The best part is that she’s not catering to the masses. She found her own niche and that niche is people who believe makeup is an art form. Those people who believe makeup is an art from have a hard time finding the products that speak to their soul. That’s why Deere created Lime Crime.
Deere is an inspirational business owner because she truly started from the bottom and worked her way up. She developed and launched Lime Crime on her own. She wanted a bright and bold line of makeup that was cruelty-free. She understood the cruelty-free part was important because she wanted to make sure that everyone would be able to enjoy Lime Crime. Deere is a great business owner because she now supports other women-owned businesses. She wants ladies all over the world to understand that they can truly accomplish anything that they put their mind too. Deere is a firm believer in small businesses because that’s what Lime Crime has started out as.
Lime Crime has grown though. It’s now widely known and has a large range of supporters who only buy products from them. Lime Crime specializes in bright, bold, and unique products. These are exactly what individuals need. Deere believes makeup is an art form and that’s the driving force behind Lime Crime. Deere didn’t create a makeup line because she wanted to be famous or rich. That’s wasn’t the case at all. Deere created a makeup line because she had a dream. She also knew she had an idea for a product that was very much needed. The colors, styles, and products that Deere sells through her company can’t be found anywhere else. They’re the colors that normally don’t make the shelves in the stores because they’re not what the “masses” want. Deere, instead, is catering to individuals who have the desire to nail their own unique look.
Overall, Deere was able to basically come from nothing and work her way up to being a household name among those who love makeup.
Check out Doe Deere on Instagram.