While it’s hard to trust a brand just because a celebrity has endorsed it, it’s not hard to trust Fabletics thanks to Kate Hudson’s endorsement. It’s easy to picture Kate Hudson breaking the sweat in workout session while donned in a Fabletics’ sports bra and pants.
Fabletics’ is an all-inclusive fashion enterprise that is redefining how women shop for exercise apparels. You don’t have to be as slim as a runway model for you to find what flatters you at Fabletics. You will only need to walk into one of Fabletics’ physical stores, take a lifestyle quiz, try the clothes which are on the shelves and use their mobile app or website to make a purchase.
Kate Hudson brings a lot of soft skills to the firm. She always ensures that the designs of the apparels are as authentic as they should be. If she doesn’t believe on a particular procedure of doing things, she will not adopt it.
When Fabletics started, it had the backing of big names in the business world. Adam Goldenberg and Don Ressler are the primary investors in the firm. Having experienced business leaders such as Don and Adam alongside a personality of Kate Hudson’s statue contributed to the speedy growth of Fabletics.
According to one of the executives at Fabletics, their primary goal when they started was to have the best products in the fashion industry. The start was ridden with a lot of challenges. Fabletics’ first order was worth $300k which they had to dispose of because the apparels were substandard in quality. The firm had to delay its planned launch for a few months so that they could redo the order to the set standards because everyone at Fabletics is all fanatical about quality.
During Fabletics’ early days, Kate Hudson had to weed through negative press from other media personalities like Cher. Most were concerned that the best items were always sold out. Fabletics has had to double its manufacturing capacity so that it can satisfy the growing demand for its products.
Another thing that Kate Hudson has managed to do so well at Fabletics is streamlining the company’s communication department. The customer service department has also undergone a lot of chances alongside the implementation of a new information system to ensure that the inventory is kept at an optimum. The ratings of Fabletics by the Better Business Bureau have gone higher due to the changes that were effected by Kate Hudson.
Due to Kate Hudson’s commitment, Fabletics has experienced triple-digit growth between the years 2014 and 2016. In 2017 alone, the total enterprise sales are projected to hit $250 million. Much of this growth is realized through the sale of garments and subscription fees.
The partnership between Fabletics and its parent company TechStyle Fashion Group is also one of the reasons behind the growth of the enterprise. TechStyle relies heavily on big data to come up with products that suit most customers’ preference.