While certain aspects of an entrepreneur’s journey may vary, each journey has a lot of the same beats. The first step is the decision to be an entrepreneur or find some kind of activity where people can work for themselves more and profit from their efforts. One of the most important aspects of the journey is to decide on the industry to work in. Then within the industry, it is important for people to figure out the niche they can work in. This is the most important part because the niche is one of the most specific aspects of the industry.
For Doe Deere, her industry is fashion and beauty. Her niche is unique make up. She has chosen to be very specific because she has a certain type of make up that she wants to sell. For one thing, she has seen health and beauty as one of the artistic industries and has wanted to bring out the artistic aspects of it for her company and the consumer. Doe Deere has started up Lime Crime as a company that sells high quality unique make up. One thing that is very unique is the color of different types of make up such as lipstick and blush as well as hair dye.
After getting the product and the merchandising out of the way, she has decided on the type of approach she is going to take to marketing. Her choice in marketing has turned out to be very interesting in that she has taken an approach that none of the other make up sellers have taken. Instead of showing the make up on a sheet, she has decided to market each make up product by applying it on herself and showing it in action. This is actually a smart move because it gives people a better idea on what the product will look like when applied.
One of the best aspects of Lime Crime by Doe Deere is that there is a lot of room for creativity. The limits that are often imposed on make up and beauty are lifted. Therefore, people are going to be able to enjoy all of the benefits that come with make up and finding their own look. They can also inspire others with their creativity and encourage others to try the product and come up with their own artistic look that is going to impress many. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/