Roc Nation Benefits From The Business Skill Of Desiree Perez

Very few executives in any business sector have developed such a powerful position within any brand than that currently held by Desiree Perez, one of the top executives at the Roc Nation entertainment brand and a leading figure in the development of the company beyond the recorded music area of the business. Des Perez is not only looking out for the brand as a whole but has become a key part of the team of many of the top stars signed to Roc Nation, including Rihanna who has placed much of her own career and business dealings into the hands of JAy-Z’s top advisor.  For additional reading, click

It is amazing to think Desiree Perez and her fellow members of the Roc Nation team only began working on the label in 2008 after spending more than a decade establishing Shawn “Jay-Z” Carter’s initial business empire. Refer to for more article.

In the last few months the development of Roc Nation as the brand has moved into the sports agency arena that has seen many of the top U.S. sports personalities flock to the newly opened agency headed by Desiree Perez; football stars, such as Dez Bryant, have identified Des Perez as a top negotiator with the ability to get the best possible deal for them in one of the most cutthroat areas of business in the world.  For more of Dez, follow her on twitter@desireeperez01.

The Roc Nation brand is not managed with as traditional management structure, but is instead headed by the so-called “Hova Circle of Influence”, a five person team who work together to oversee every aspect of the business they have played a role in developing.  Check this here. Desiree Perez is one of the chosen few who have been given the chance to work alongside Jay-Z in an executive role and remains a key advisor in the decisions made about the future of the brand. More about her on

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Roc Nation Benefits From The Business Skill Of Desiree Perez