While certain aspects of an entrepreneur’s journey may vary, each journey has a lot of the same beats. The first step is the decision to be an entrepreneur or find some kind of activity where people can work for themselves more and profit from their efforts. One of the most important aspects of the journey is to decide on the industry to work in. Then within the industry, it is important for people to figure out the niche they can work in. This is the most important part because the niche is one of the most specific aspects of the industry.
For Doe Deere, her industry is fashion and beauty. Her niche is unique make up. She has chosen to be very specific because she has a certain type of make up that she wants to sell. For one thing, she has seen health and beauty as one of the artistic industries and has wanted to bring out the artistic aspects of it for her company and the consumer. Doe Deere has started up Lime Crime as a company that sells high quality unique make up. One thing that is very unique is the color of different types of make up such as lipstick and blush as well as hair dye.
After getting the product and the merchandising out of the way, she has decided on the type of approach she is going to take to marketing. Her choice in marketing has turned out to be very interesting in that she has taken an approach that none of the other make up sellers have taken. Instead of showing the make up on a sheet, she has decided to market each make up product by applying it on herself and showing it in action. This is actually a smart move because it gives people a better idea on what the product will look like when applied.
One of the best aspects of Lime Crime by Doe Deere is that there is a lot of room for creativity. The limits that are often imposed on make up and beauty are lifted. Therefore, people are going to be able to enjoy all of the benefits that come with make up and finding their own look. They can also inspire others with their creativity and encourage others to try the product and come up with their own artistic look that is going to impress many. Learn more: http://www.phillypurge.com/2017/06/05/finding-your-business-niche-like-doe-deere/
Doe Deere can be described by two words, wildly innovative and innovate. She is a violet haired lady who has claimed her rightful position as an original internet influencer. She is the founder and CEO of Lime Crime products. Her approach to makeup is one of self-expression. She shows passion through the use of products that mix colors. Lime Crime was introduced to the markets in 2008 and has gained a huge following. She expresses herself boldly through the use of bold colors. She has attracted in this by attracting millions of followers in her social media platforms.
Doe Deere attended a recent interview where she expounded about her product and success in the industry. She also talked about her plans for the business. During the interviews, she was talked about her product and inspired many other young women to pursue their interests in the business. Doe was born in Russia but raised in New York. She has grown to become a free-spirited lady. She started her career through selling clothes on e-bay back in 2014. When she couldn’t find the right makeup to express herself, she decided to start her cosmetic line. Lime Crime was introduced as a lipstick for unicorns in 2009. It quickly became a popular company that sold lip colors online. Doe decided to name the product Lime Crime because of her love of bright colors. However, she found that she was not afraid to stand out to her customers during her world of business.
When asked to define beauty, she described beauty as not something natural or what looks best. She stated that beauty is what one feels right with at that moment. That is what she had in mind when she decided to start her line of colorful products. Lime Crime has grown to become a leading product which is densely pigment. All her products follow vibrant lines and animal-friendly. During a recent interview, Doe Deere explained how she became one of the top inspiring female entrepreneurs. She stated that her ability to express herself truly had been the reason for the success of her product.
When asked how she came up with the idea of the product, she admitted that her upbringing played a huge role in being unique and creative with products. Right from the time she was young, she was creative and always wanted to play with several color combinations. She would often sneak into her mother’s makeup before she could have her own. She longed to get into the world of fantasy where she could mix several colors. At one point in time, she tried a witch costume with a dark eye shadow. She is thankful to her family for supporting her throughout her journey.
Follow Doe Deere on Linkedin and @doedeere
Doe Deere of Lime Crime: Colorful Innovative Make-Up for Women Who Live Unapologetically